Equinor to power the Arctic Race of Norway until 2030 !
December 12 th 2024 - 11:00 [GMT + 1]
Equinor, a major partner of the Arctic Race of Norway since 2013, will continue to fuel the growth of the event until 2030.
The support from Equinor underscores the key role of the event in highlighting the appeal of Northern Norway.
This long-haul commitment will guarantee the development of the event in the long term.
Equinor sees the Arctic Race of Norway as a means of energising the development of a region where people want to work and live. Equinor has been active in Northern Norway for about half a century, investing massive amounts of resources in industrial projects that make the region more dynamic and attractive. The engagement of the company follows its business approach, which is perfectly in line with the values of the race: popular support, youth and social and environmental responsibility. The event has gained the Eco-Lighthouse eco-certification and became the first bicycle race to have a fully electric organisation vehicle fleet.
This makes the northernmost race on Earth the perfect venue for Equinor to beat the drum for this region. According to a survey on the impact of the event on Norway, 87% of respondents believe that the Arctic Race of Norway raises the profile of Northern Norway, while 89% have a positive view of the event. The reason for this interest lies in the landscapes that provide the backdrop for this race, which serve as enthralling postcards from this part of Norway, as well as the activities organised around the event, such as the publicity caravan, which draws Norwegian fans to the roadsides and keeps them pumped. It all goes to show that the Arctic Race of Norway is much more than a bicycle race.
Grete Brigitte Haaland, Director for Exploration and Production North, Equinor:
"The Arctic Race of Norway is a far-ranging platform for cooperation that forges ties between regions, businesses, municipalities and citizens. It also generates a substantial economic windfall and boosts the appeal of northern municipalities, indirectly encouraging young people to put down roots there and, therefore, guaranteeing that we will continue to find capable and skilled workers for our future activities in the region."
Thea Moen, Head of Sponsorship, Equinor:
"The Arctic Race of Norway pursues excellence and has a positive impact on Northern Norway year after year while making the event more sustainable in key areas through its environmental and social initiatives. The same goes for Equinor: we pursue excellence and also believe in the power of teamwork to achieve results."
Knut-Eirik Dybdal, Managing Director, Arctic Race of Norway:
"The renewal of the partnership between the Arctic Race of Norway and Equinor opens up new perspectives for the development of the race and the activities organised on its fringes, which make the Arctic Race of Norway much more than a bicycle race. We reached 53 million people on Instagram during the 2024 edition, 70% of which were young people from 18 to 24. Equinor is determined to promote the northern region, especially among young people. Our presence across various territories, local communities big and small, and the digital sphere shows young Norwegians that there is a treasure trove of incredible opportunities waiting for them in one of the leading businesses in its area."